What does WAVE Season mean for Cruisers? 2024 Update.

What is WAVE season? 

“WAVE season” refers to a period in the cruise industry that typically occurs from January through March. “WAVE” stands for “Wave, Accelerate, Value, and Earn.”  During this season, cruise lines often promote special deals and offers to encourage travellers to book cruises for the upcoming year. It’s a time when cruise enthusiasts can find some of the best deals, discounts, and added perks for planning their cruise vacations.

Mega Cruise ship docked in Nassau, Bahamas.

During WAVE season, cruisers can expect a variety of promotions and incentives from cruise lines. Here are 6 examples of offerings during WAVE season might include:
  1. Discounted Cruise Fares: Cruise lines may offer significant discounts on cabin fares for a wide range of itineraries. These discounts can apply to various stateroom categories and sailings.
  2. Onboard Credits: Many cruise lines provide onboard credits as part of WAVE season promotions. These credits can be used for onboard expenses, such as speciality dining, spa treatments, or shore excursions.
  3. Free or Reduced Airfare: Some cruise promotions during WAVE season may include complimentary or discounted airfare for specific cruise itineraries, making the overall travel package more enticing for cruisers.
  4. Bundled Packages: Cruise lines often create bundled packages that include extras like beverage packages, Wi-Fi, or gratuities. These packages can provide added value for cruisers seeking a more inclusive experience.
  5. Flexible Booking Terms: WAVE season promotions may also include more flexible booking terms, such as reduced deposits or lenient cancellation policies, providing travellers with peace of mind when planning their cruise.
  6. Cabin Upgrades: Some cruise lines offer complimentary cabin upgrades as part of WAVE season promotions, allowing cruisers to enjoy a higher category of stateroom for the price of a lower-tier cabin.


It’s important to note that specific promotions and offers during this time can vary between cruise lines and even among different itineraries within the same cruise line. Travellers interested in taking advantage of WAVE season deals should monitor promotions from their preferred cruise lines, consult with travel agents, and be prepared to make their bookings during this limited-time period to secure the best offers. Keep in mind that the cruise industry is dynamic, and promotions and offerings may evolve.

Why Do They Call it WAVE Season?

WAVE season typically spans from January to March, representing the wave of bookings that flood the cruise industry during this time. It’s when we cruisers want something to look forward to when it is dreary and cold at home during winter.  Cruise lines leverage this period to entice travellers with special promotions, discounts, and added perks, making it a suitable time for cruisers to secure fantastic deals on their cruise getaways.

Hyogo Japan cruise ship docked.

Benefits of booking during this time:

  1. Cost Savings: One of the primary draws of WAVE season is the substantial cost savings. Cruise lines offer discounted fares, onboard credits, and even complimentary amenities, making it an economical time to plan your cruise vacation.
  2. Exclusive Offers and Upgrades</strong>: WAVE season often brings exclusive offers and upgrades for early bookers. These additional perks, from cabin upgrades to beverage packages, enhance the overall cruise experience without breaking the bank.
Flexible Booking Terms: Cruise lines understand the need for flexibility in travel plans, especially during uncertain times. Many promotions include flexible booking terms, allowing travellers to modify or cancel their reservations with ease.

Cruise Ship Docked in Sorrento

Tips and Tricks to save money:

  1. Plan Early, Book Early: To secure the best deals and take advantage of exclusive offers, it’s advisable to plan your cruise vacation early and book during this time. Early birds often enjoy the most significant discounts and added benefits.
  2. Stay Informed: Keep a close eye on cruise line announcements and travel news during the season. Subscribe to newsletters and follow cruise companies on social media to stay informed about the latest promotions and deals.
  3. Bundle and Save: Some cruise lines offer package deals that include airfare, hotel stays, and cruise fares. Bundling these components can lead to additional savings, providing a comprehensive travel experience at a lower cost.
  4. Leverage Travel Agents: Travel agents often have access to exclusive promotions and can help you navigate the sea of options during the WAVE season. Their expertise can be invaluable in finding the best deals tailored to your preferences.
Conclusion: As the WAVE season sets sail, cruise enthusiasts are presented with a golden opportunity to embark on their dream vacations at a fraction of the cost. By understanding the significance of booking now, staying informed, and implementing savvy booking strategies, travellers can navigate the promotions and secure an unforgettable cruise experience. So, ready your sea legs and dive into the WAVE season for a voyage filled with adventure, luxury, and savings. Bon voyage!

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